Privacy Policy

1. Information We Collect

When you use our website, submit a contact form, or complete our new patient intake form, we may collect the following information:

• Name, date of birth, and contact information (phone, email, address)
• Insurance provider, policy number, and group number
• Reason for visit, medical complaints, and scheduling preferences
• Preferred clinic location
• Website usage data through cookies and analytics

2. How We Use Your Information

We use the information we collect to:

• Schedule and confirm your appointments
• Contact you regarding your care or inquiry
• Verify insurance eligibility and process claims
• Improve our website and patient experience
• Comply with legal and regulatory requirements

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. HIPAA Compliance

NeoLife Physical Therapy and Wellness is a HIPAA-covered entity. All protected health information (PHI) is maintained, transmitted, and stored in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its amendments. Your medical records and treatment information are handled separately from website data and are subject to our Notice of Privacy Practices, which is provided at your first visit.

The information submitted through our website intake form is used solely for scheduling purposes and is not a substitute for your official patient medical record.

4. Data Security

We implement industry-standard security measures to protect your information, including SSL/TLS encryption for all data transmitted through our website, secure server infrastructure, and access controls limiting data access to authorized personnel only. While no method of electronic transmission or storage is 100% secure, we take reasonable steps to protect your personal information.

5. Third-Party Services

Our website uses the following third-party services:

• Google Analytics — to understand website traffic and usage patterns. Google Analytics uses cookies to collect anonymized usage data. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Resend — to deliver email notifications when you submit a contact or intake form. Your form data is transmitted securely to generate the email and is not stored by the email provider.

6. Cookies

Our website uses cookies for analytics and basic site functionality. Cookies are small text files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the website.

7. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 through our website. If you believe a child has submitted personal information, please contact us so we can remove it. Minors who are patients at NeoLife are treated under the consent of a parent or legal guardian in accordance with applicable law.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of analytics tracking

For requests related to your medical records or protected health information, please contact our HIPAA Privacy Officer directly.

9. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this privacy policy or how your information is handled, please contact us:

• Phone: (228) 280-8120
• Email: contact@neolifept.com
• Mail: NeoLife Physical Therapy and Wellness, 4016 Cassimer Ave., D'Iberville, MS 39540